For Immediate Release: February 5, 2015
Armada Data Corporation Launches All New French Version of CarCostCanada
ToutesAutosQuebec.com Poised to Become Quebec’s #1 New Car Pricing and Car Buying Service
February 5, 2015 – Mississauga, Ontario: Armada Data Corporation (“Armada”) (TSX Venture: ARD) announced today that Armada’s CarCostCanada division has launched an all new, all French and all Quebec website appropriately named ToutesAutoQuebec (TAQ). “Everything about Cars in Quebec” is the effective message in the translation of the TAQ domain name, which sets the table for service expansions within the site. The CarCostCanada team confidently believes that francophone Quebecers will embrace the website for its quality, accuracy and cost savings attributes during the new car buying research and transaction phases.
For a limited time, Armada will be offering a no-charge TAQ membership to all of its website visitors to allow the people of Quebec to test drive the service and quickly embrace the necessity of the ToutesAutosQuebec Invoice Price report prior to making a new car purchase. Mr. R. James Matthews, President and CEO of Armada Data Corporation said “the Armada team is very excited about this new site and our entry into this virtually untapped market” Mr. Matthews went on to say that “not only will our retail and dealer services divisions benefit from this Quebec-based product, our Insurance Services division will gain the needed recognition once TAQ becomes the go-to source of new car pricing and new car savings within the province”. Armada’s management team will be monitoring the results very closely as their SEM (search engine marketing) Specialists ramp up their awareness campaign over the next couple of months.
Currently Quebec does not have a prominent French language, online new car pricing service. This marketplace is still in its infancy and it is becoming more and more popular across Canada. The Automobile Protection Association (APA) based out of Montreal has been a credible source of new car pricing in the province; the launch of TAQ will provide the new car buyers in Quebec with an alternative information source that, unlike the APA, provides instant real time new car pricing as well as a referral to a participating dealership to execute the transaction and complete the purchase.
About Armada Data Corp
Armada Data is a Canadian publicly traded Information & Marketing Services Company providing accurate and real-time data to institutional and retail customers, through developing, owning and operating automotive pricing-related web sites and providing information technology and marketing services to its clients, some of the more prominent include: carcostcanada.com, touteautosquebec.com, armadainsurance.ca and ezhostingcanada.ca. Additional information relating to Armada Data Corporation is filed on SEDAR, and can be viewed at www.sedar.com.
Investor Relations, please contact:
Armada Data Corporation
Mr. R. James Matthews, President & CEO
Email: investors@armadadatacorp.ca
Public Relations; please contact Mr. Nelson Hudes at Hudes Communications International Tel 905-660-9155 or email: nelson@hudescommunications.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the Policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.